Hello, I'm Randi
I'm a Product leader fueled by curiosity who is passionate about the why behind the work. I partner with teams to create digital products that solve customer needs.
(last updated July 2026)
What I'm currently reading: (nonfic) The Big Leap by Gay Hendricks; (fic) Where Her Secrets Lie by Katie Tallo
Last album I listened to: You Seem Pretty Sad For A Girl So In Love by Olivia Rodrigo
I build products that solve meaningful customer problems. Since 2018, I've led product teams through ambiguity, turning complex platform and customer challenges into scalable solutions with measurable impact. My diverse path gives me an uncommon ability to connect customer insight, business strategy, and technical execution.
Today, I lead a platform product team at Best Buy, where we build the capabilities that enable teams across the enterprise to move faster and deliver better experiences.
My Product Management Style
Human-centered design
By prioritizing the needs and experiences of customers throughout the product development process, I create successful products that resonate with customers.outcome-driven mindset
I emphasize outcomes over outputs. Focusing on solving the pain and friction points of our customers, both internal and external, are more important than just planning the next cool feature.Collaboration First
I work cross functionally with a lot of teams, including customer service, engineering, data science, UX, marketing, and more. I share our common goal through clear team communication.Agile mindset
Staying flexible is how we achieve high-performing results. I encourage my teams to embrace change, rather than avoid it, and to adapt as needed. This comes through iterative learning and experimentation.Case Studies (coming soon!)
What is Product Management?
Product Managers balance the user experience, technology, and business needs of a product. We don't have any special authority over those disciplines, but we do set the goals, define success metrics, and motivate our teams to work on the right work at the right time, and are responsible for the outcome. It's fun, really!
I talk more about this on my YouTube channel, where I also interview fellow PMs to discuss our craft.