Hello, I'm Randi

I'm a Product Management leader who is passionate about the whyI work with teams to create digital products that solve customer needs. 

Contact Me

I am an inclusive product leader who has been leading product teams that deliver exponential business value since 2018. I have employed my expertise to shape and deliver high-value products, drawing on my diverse background in agency strategy, marketing and consumer insights, B2C, B2B, and B2D. I currently lead a platform product team at Best Buy.

My Product Management Style

Human-centered design

By prioritizing the needs and experiences of customers throughout the product development process,  I create successful products that resonate with customers.

outcome-driven mindset

I emphasize outcomes over outputs. Focusing on what our customers are looking for over what features we choose to develop is the key to success.

Collaboration First

I work cross functionally with a lot of teams, including customer service, engineering, data science, UX, marketing, and more. I share our common goal through clear team communication.

Agile mindset

Staying flexible is how we achieve high-performing results. I encourage my teams to embrace change, rather than avoid it, to adapt as needed. This comes through learning and experimentation.

Case Studies (coming soon!)

View More
Image

What is Product Management?

Product Managers balance the user experience, technology, and business needs of a product. We don't have any special authority over those disciplines, but we do set the goals, define success metrics, and motivate our teams to work on the right work at the right time, and are responsible for the outcome. It's fun, really! 

I talk more about this on my YouTube channel, where I also interview fellow PMs to discuss our craft.

Go to my YouTube channel